Create a soul script

By Jim LaDoux
Leaders should be able to readily communicate the purpose, priorities and uniqueness of their faith communities to members as well as their neighbors and coworkers. This sample Soul Script provides a template for articulating the uniqueness of your congregation, helping you and other leaders create an “elevator speech” about your congregation.

Our primary purpose is to introduce Jesus, interpret the Christian life, invite transformation, and to invest in God’s dream for the world.

We are PASSIONATE about creating culture that
  • Deepens friendships
  • Extends radical hospitality 
  • Grows generosity and gratitude
  • Embraces Spirit-driven worship 
  • Engages people in compassionate service
  • Forms faith at every age and life stage, and is known for
  • Courageous risk-taking

Our PITCH (tagline) to the people we seek to serve 
“Where faith and life connect.” 

Our PROMISE to each other (covenant) 

  • We affirm, encourage, support, pray for, and bless one another. 

  • We celebrate each other’s gifts, backgrounds, and viewpoints. 

  • We speak well of each other and deal with conflict in Christ-like ways. 

  • We risk failure and learn from our results as we seek to live and love like Jesus. 

Our PERSPECTIVES on living our faith and living in community 

  • Knowing and following Jesus is  a lifelong process. 

  • Faith is a verb that's practiced everyday, everywhere, and with everyone. 

  • God is the subject of our conversations, and the reasons for our actions. 

  • Safe space is essential for building authentic, life-giving friendships. 

  • God’s love permeates everything we say, think and do. 

  • Everybody has a story to tell, a gift to share, and is a source of wisdom. 

Our PLANS (goals) for this year 

  • Develop a short- and long-range written road map for living into our mission and vision. 

  • Develop Lifelong Faith Formation outcomes for forming  faith at every age and life stage. 

  • Promote and implement a plan helping the congregation embrace and live into the annual theme, titled Called to Connect, systems to help members discern, develop and deploy their callings in life at and beyond the congregation. 

  • Develop an in-person and online leadership development program to equip congregational leaders to serve faithfully and effectively at and beyond the congregation. 


  1. How clear is your congregation's identity?
  2. What makes your congregation unique?  
  3. Who are you seeking to serve?
  4. What do you have off the people you seek to serve?

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