Create content that connects
1 | Refine Your Message
- List WHO you seek to reach
- List WHAT they want and need.
- List HOW you'll reach them.
- List WHY it matters.
2 | Develop a Communications Strategy
- Create avatars for your audiences.
- List platforms for reaching your people.
- List approaches for engaging people.
3 | Repurpose Your Content
- Repurpose content based on time-frame & use.
- Create a dashboard for evaluating your impact.
4 | Create a Communications Plan
- Create a road map with clear strategies & steps.
- List your first three "faithful next steps."
TRAINING OVERVIEW
INTRODUCTIONS | SETTING EXPECTATIONS
- Share your name, role, home, and "why."
- Provide overview of MasterClass
- Tips for getting the most out of this course
SESSION 1 | Clarify Your Brand & Key Messages
- What do you want people to feel? Value? Do?
- What's your niche?
- Does your organization have a tagline?
- Do your messages match your mission & values?
- Do your messages address the "whats, so whats and now whats?"
- Do your messages get lost in the minutia?
- Do you inspire people or simply inform them?
- How are you helping members be messengers?
KEY CONCEPTS
- Clarify your purpose & values.
- List your brand promise.
- Explain your WHY.
- Create a memorable tagline.
- Share how purpose is fulfilled.
- Create a Soul Script.
- Include Call to Actions (CTAs).
- Make every leader a promoter.
- Capture mission-oriented stories.
- List WHAT, WHYS & WINS for everything.
SESSION 2 | Repurpose Your Content to Multiply Impact
- Communication Audit: What do you wish to assess?
- Do you know your wins for each platform?
- Who tracks your wins? With whom are they shared?
- Do you have a strategy for growing your wins?
- When do you update your content? Stores it?
- Who creates your content? Stores it? Posts it?
- Who comments on your content? Shares it?
- Do you have a plan for repurposing content?
- Do you create content that's easy to repurpose?
- What types of content multiplies engagement?
- Do you have a system for repurposing content?
KEY CONCEPTS
- Work smart; repurpose content.
- Decide where to store content.
- Decide how to organize content.
- Create content for multiple platforms.
- Form a content creation team.
- List content distribution coordinators.
- Recruit message multipliers.
SESSION 3 | Form Collaborative Communication Teams
- Do you have a roster that lists who creates, posts, & archives content?
- Do you have a schedule for posting website/social media content?
- Do you have job descriptions for content creators and distributors?
- How often does your communication teams meet?
- Do your teams have annual goals? A budget?
- What skills do your teams need to develop?
- Have you prioritized your communication projects?
KEY CONCEPTS
- Know WHO does WHAT by WHEN.
- Create dashboard for measuring impact.
- Meet quarterly with communication team.
- Use the CTAD form to continually improve.
- List most pressing communication items.
- Find your mentors for team members.
- Use a coach to increase your impact.
NEXT STEPS TO CONSIDER
What's most important or pressing?
What's important and can be easily implemented now?
COMMON NEXT STEPS
What's important and can be easily implemented now?
COMMON NEXT STEPS
- Conduct a website audit.
- Create a Communications Team Roster.
- Create Branding Standards document.
- Write job descriptions for communication roles.
- Create a dashboard to measure impact/engagement
- Update your home page.
- Add the WHYS to you WHATS.
TOOLS To Support Next Steps
