Expand your coaching network

By Jim LaDoux and Felix Villanueva
As a coach, your goal is to help people overcome their limitations, but sometimes, you face limitations too. Building a coaching network can be challenging, especially when you're just starting. It's common to think that you're not ready to expand your reach or that you don't have enough resources to do so. However, these are limiting beliefs that are holding you back from reaching your true potential as a coach. In this post, we'll discuss how you can break these limitations and expand your coaching network.

1. Define your niche and tagline

Your coaching niche is your area of expertise, and it's essential to define it before expanding your network. Determine what sets you apart from others and what topics or niche you'd like to focus on. Then, create a tagline that defines your brand and your key talking points.

2. Identify your target audience

Identifying your ideal clients is necessary to ensure that you're reaching the right people and providing them with the right solutions. Determine who your target audience is, their needs, and preferences. Understanding your intended audience helps you better communicate with them and tailor your coaching programs to their specific needs.

3. Establish your virtual brand

In today's digital world, it's crucial to establish your virtual brand to reach a broader audience. Create a website, write blog posts, establish a social media presence, and create relevant content that showcases your expertise. Be consistent in your brand and messaging to avoid confusion among your clients.

4. Invest your time and money

Expanding your coaching network requires a significant investment of both time and money. Determine how much time and money you're willing to invest and create a budget plan to better manage your resources. Invest in courses or training to enhance your knowledge and certifications to establish credibility.

5. Be more visible among clients

To expand your reach, you must be more visible among your clients. Attend conferences, speaking engagements, seminars, and webinars to showcase your expertise and build relationships with other coaches. Join coaching organizations and participate in networking events to connect with potential clients and other coaches in your industry.


Expanding your coaching network requires breaking limitations and stepping out of your comfort zone. Define your niche and tagline, identify your target audience, establish your virtual brand, invest your resources wisely, and be more visible among clients. Follow these steps to reach your true potential as a coach and help more people overcome their limitations.


  1. What's your dream for your coaching ministry?  Be as detailed as possible.
  2. What limitations might you need to let go to live your dream?
  3. What are the possible obstacles you might face?
  4. How will you overcome your obstacles and challenges?
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Danette M. - August 31st, 2023 at 7:13pm

1. What's your dream for your coaching ministry? Be as detailed as possible.

At this stage in vocational ministry, an optimal coaching arrangement would encompass my involvement within a well-defined framework, wherein I can represent a proficient coaching organization. That would afford me the advantages of institutional support and an ongoing oversight regimen. In time (e.g., retirement), I would likely have the margin to build my brand and business.

2. What limitations might you need to let go to live your dream?

The thought that if I don't have a comfortable margin of time in my life, I can't do coaching well.

3. What are possible obstacles you might face?

Once I finish with MCC classes, I may look into a second Master's or doctorate. However, such an undertaking would necessitate a substantial allocation of time, competing with accruing coaching hours.

4. How would you overcome them?

I would create and commit to a meticulously structured schedule.

This approach proved effective while pursuing a Master's degree in Leadership, and I'm confident in my capability to replicate disciplined time management once more.
Carl Horton - September 1st, 2023 at 8:59pm

Last week Danette and Felix both talked about being in the twilight of their careers. Danette talked about the next 5 years. I’m in a similar place, anticipating maybe 5-7 more years of work with the PCUSA and I’m considering how coaching will fit into my current professional work and alo in my post-retirement work. Right now coaching is a great fit for the cohorts and networks we are forming around the peacemaking priorities for our congregations: racism, poverty, violence, climate justice and migration. Most of my coaching work is with cohorts and their members, and that is pretty much all I have capacity to do. I am interested though in building the foundation for a possible coaching business in retirement. That is what most of these past few PCC courses have sparked and led me to think about. It seems like the front-loaded aspects of setting up a coaching business could be a foundation I am laying now for future coaching years. Obstacles I face include my work load and many commitments and obligations. Taking the PCC course is probably all I can do presently, but when the course is over, with the help of a coach, I may be able to put some of the building blocks of a future coaching business in place. Carving out time and engaging the assistance of a coach would be helpful in accomplishing my coaching goals.

Michelle Townsend de Lopez - September 11th, 2023 at 11:54am

What's your dream for your coaching ministry? Be as detailed as possible.

My hope is to continue to work with BIPOC persons that are in the ministry as well as those who are entrepreneurs and climbing the corp ladder for a lucrative income. I would also like to work with young adults in being able to hone in their direction and clarity to be better equipped to pursue what is important to them via the vehicle of coaching,

What limitations might you need to let go to live your dream?

I will need to be in a position to have better time management which means either adding staff to take on certain pieces of what occurs and looking at ways to incorporate this piece into what I do as the Lead pastor in my portfolio more succinctly while still being employed at a rostered level for the next 8 years.

What are the possible obstacles you might face?

Time management in personal life with younger children and finding balance personally for myself and not utilize wellness/personal time for coaching constantly where I am depleted and overextended.

How will you overcome your obstacles and challenges?

I will make sure to have an accountability partner and a physical matrix/planner that physically helps me to see what I need to do and what needs to stay sacred for me to manage this and myself in a healthy manner.

Ed Horstmann - September 19th, 2023 at 8:53pm

What's your dream for your coaching ministry? Be as detailed as possible.

Our PCC class is giving me permission to create my dream for coaching, and I want to take my time forming that dream. I continue to believe that my niche group might be students approaching graduation from seminary, or first time pastors. To test that out I plan to talk with deans and presidents at seminaries in my region and beyond, to get a sense of whether I might make myself available to students for coaching as I continue to gather hours. I can also see how coaching could be a benefit to the clergy of my conference and this too would give me the opportunity to test my ideal coaching demographic. My thoughts are evolving.

What limitations might you need to let go to live your dream?

If coaching is going to occupy center space in my vocational life, that would require a major change in my plans for the future. At present my congregation is taking a leadership role in our region on the issue of creation care, and I'm not prepared to relinquish that work. So my plan is to work patiently at accumulating coaching hours, while participating in coaching workshops and book groups, and along the way to develop a sense of timing about shifting from my current work to a greater focus on coaching.

What are the possible obstacles you might face?

In the long term, the main obstacles might be financial. I'm not sure how able I will be to invest in the development of a coaching practice, which might mean, for example, that my niche group will be pastors within a 200 mile radius of where I live. This imposed limitation would give me a clear focus (one based on geography rather than age or years of experience), and would help me to develop my work based on an existing network of colleagues and denominational connections, rather than reliance on an extensive marketing program involving social media, etc.

How will you overcome your obstacles and challenges?

I think I address this in the answer to the previous question, but I would add these words: By being creative! Working with limitations can be fertile ground for creativity, and it may be that full time coaching is not my goal. I also exhibit my art work and I'd like to see how that part of my life could become a vibrant conversation partner with the part of my life that is drawn to coaching.

Tony Myles - October 7th, 2023 at 10:19pm

What's your dream for your coaching ministry? Be as detailed as possible.

I want to coach Ministry Leaders, Church Teams, Family/Intergenerational Conversations, and Youth/Young Adults. I'd like to raise up healthy people who aren't afraid to let their past refine them versus define them.

What limitations might you need to let go to live your dream?

Time. I can only put so much of myself into so many directions.

What are the possible obstacles you might face?

I enjoy being useful to God however He wants, so I'm following His plan versus trying to out strategize Him.

How will you overcome your obstacles and challenges?

Letting myself be challenged to plan, but also letting myself take it all to God first.

Matthew May - November 7th, 2023 at 11:13am

I started coaching because I wanted to help churches implement changes that will help them adapt to the modern era. I find myself as a facilitator of the future where I want to walk along churches and pastors to evoke a new mindset as to how we approach ministry. There are many opportunities for us to grow and meet the needs of the world and the individuals within and outside of our community.

I overcome challenges by facing them. Many challenges will be individuals who are set in their ways so, I anticipate education to my perception to be necessary for growth.