Craft a compelling case for giving
When people give, they want to know their contribution is making a difference. A compelling case for support moves beyond budgets and bills to communicate vision, mission, and impact. It answers the “why” behind giving in clear, inspiring ways that motivate generosity.
20 Ways to Build a Case for Giving Generously
- Root your case in scripture.
- Tie giving to your church’s mission statement.
- Use simple, memorable language.
- Show how giving changes lives, not just programs.
- Share stories of transformation.
- Use visuals: photos, videos, infographics.
- Link giving to discipleship, not obligation.
- Break down big numbers into relatable amounts.
- Highlight specific goals (e.g., fund 10 scholarships).
- Feature testimonies from recipients.
- Use consistent messaging across platforms.
- Publish an annual “impact report.”
- Connect giving to community needs.
- Show return on investment (impact per dollar).
- Invite people into a shared vision.
- Keep appeals positive and hopeful.
- Align with broader denominational goals.
- Provide examples of past successes.
- Share leader endorsements.
- End every appeal with gratitude.
5 Questions for Stewardship/Leadership Teams
- What is our current “case for support,” and how clear is it?
- What language resonates most with our members?
- How could we better tell stories of impact?
- What visuals could help make our case more compelling?
- How often should we update and share our case?
Closing Thought
When a church embraces God’s abundance, giving becomes a joyful act of discipleship rather than an anxious obligation. Scarcity limits vision, but abundance expands it — and generosity grows in the process.
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