TRAINING TIPS
1 - Take notes
2 - List what's present & celebrate it!
3 - Share your notes & ideas
4 - List 2-3 action steps
5 - Think low hanging fruit; high impact
6 - Review notes every 30-90 days
1 | Impressions
Upgrade essential touch points
1 - No 2nd chance for 1st impression
2 - Update your home page.
3 - Listen to your voice message
4 - Create 2-3 WOW moments
5 - View your ministry as a guest
2 | "Top 20" List
List past "inviting" events
1 - List last years' events
2 - List signature inviting events
3 - Categorize past events
4 - List events by month/quarter
5 - List "could be" inviting events
3 | Promotion
Share what, so what, and now what
1 - Have an 80/20 mindset
2 - Define & describe your wins
3 - Keep message crisp, memorable
4 - Share the "what and the "why"
5 - Make inviting easy for everyone
6 - Make learning more/sign up easy
4 | Use Canva
Create engaging publications to share
1- List main communication channels
2 - Create shareable content
3- Post downloadables on website
4 - Brainstorm list of promoters
5 - List who will create content
6- List who will post content
5 | Use Scripts
Make it easy for people share comments
1 - Share WHO you are
2 - Share WHAT you did/will do
3 - Share WHY it matters
4 - Share CALL TO ACTION
5 - Share HOW to sign up
6 - Ask, "Is there anyone else?"
6 | Use Testimonials
Capture photos & quotes at all events
1 - Have an Amazon Reviews mindset
2 - Use photos for future promotions
3 - Ask people for quotes/comments
4 - Share "3 reasons why" stories
5 - Store stories for future use.
7 | Plan ahead
Start planning & promotion early
1 - Assign a promotion coordinator
2 - Give coordinator a job description
3 - Plan 60-days ahead
4 - Decide how/when content is shared
5 - Create a monthly Leadership email
8 | Partnerships
Broaden your promotional network
1 - Collaborate VS compete
2 - Share your newsletters
3 - Partner with local organizations
4 - Partner with colleges/seminaries
5 - Ask, Who else can get the word out?
6 - Share Communications staff
9 | Inspect Results
To improve, you must inspect
1 - Create frequent feedback loops
2 - Review results, plans & processes
3 - Conduct after activities reviews
4 - List and share your learnings
5 - Archive notes for future reference
10 | Ask Questions
Better questions lead to better results
1 - Did we achieve our wins?
2 - What worked? What didn't?
3 - Where did transformation occur?
4 - What would we do differently?
5 - Ask "What if" questions.
6 - Use KISS evaluation exercise.
What's stirring?
Share your TLQs with your team
1 - What did you learn?
2 - What will you apply?
3 - What questions do you have?
4 - Wha will you share with others?
5 - What will you research? Dig deeper?
What's next?
List 1-3 small, faithful next steps
1 - Master list of events
2 - Gather quotes & testimonials
3 - Select 1 inviting event to promote well
4 - Create 1 or 2 shareable "tools"
5 - Connect with a coach
