Create content that connects
![](https://storage2.snappages.site/4PPVVM/assets/images/3639474_4032x2268_500.jpeg)
1 | Refine Your Message
- List WHO you seek to reach
- List WHAT they want and need.
- List HOW you'll reach them.
- List WHY it matters.
![](https://storage2.snappages.site/4PPVVM/assets/images/3558103_4000x2250_500.jpeg)
2 | Develop a Communications Strategy
- Create avatars for your audiences.
- List platforms for reaching your people.
- List approaches for engaging people.
![](https://storage2.snappages.site/4PPVVM/assets/images/3649741_5062x3031_500.jpeg)
3 | Repurpose Your Content
- Repurpose content based on time-frame & use.
- Create a dashboard for evaluating your impact.
![](https://storage2.snappages.site/4PPVVM/assets/images/3558354_5184x2916_500.jpeg)
4 | Create a Communications Plan
- Create a road map with clear strategies & steps.
- List your first three "faithful next steps."
![](https://storage2.snappages.site/4PPVVM/assets/images/13088554_1545x2000_500.png)
TRAINING SLIDES
Key Concepts
SESSION 1
- Clarify your purpose & values.
- List your brand promise.
- Explain your WHY.
- Create a memorable tagline.
- Share how purpose is fulfilled.
- Create a Soul Script.
- Include Call to Actions (CTAs).
- Make every leader a promoter.
- Capture mission-oriented stories.
- List WHAT, WHYS & WINS for everything.
SESSION 2
- Work smart; repurpose content.
- Decide where to store content.
- Decide how to organize content.
- Create content for multiple platforms.
- Form a content creation team.
- List content distribution coordinators.
- Recruit message multipliers.
SESSION 3
- Know WHO does WHAT by WHEN.
- Create dashboard for measuring impact.
- Meet quarterly with communication team.
- Use the CTAD form to continually improve.
- List most pressing communication items.
- Find your mentors for team members.
- Use a coach to increase your impact.
Handouts
![](https://storage2.snappages.site/4PPVVM/assets/images/13027159_1545x2000_500.png)
![](https://storage2.snappages.site/4PPVVM/assets/images/13027164_1545x2000_500.png)
![](https://storage2.snappages.site/4PPVVM/assets/images/13027154_1545x2000_500.png)
![](https://storage2.snappages.site/4PPVVM/assets/images/13027179_1545x2000_500.png)
![](https://storage2.snappages.site/4PPVVM/assets/images/13027149_1545x2000_500.png)
![](https://storage2.snappages.site/4PPVVM/assets/images/13027184_1545x2000_500.png)
Rethink Communication Blogs
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BOOKS worth reading
- 500 Social Media Marketing Tips
- Brand Storytelling
- Branded: Sharing Jesus in a Consumer Culture
- Branding Faith
- Brave Talk
- Brief: Make a Bigger Impact by Saying Less
- Building a Story Brand
- Changing the Conversation: 17 Principles of Conflict Resolution
- Church Marketing 101
- Click 2 Save
- Communication in the Church
- Compelling Conversations
- Conflict Mastery
- Content Rules
- Conversation Tactics
- Conversations for Change
- Conversations Worth Having
- Crucial Accountability
- Crucial Conversations
- Difficult Conversations
- Effective Virtual Conversations
- Everybody Writes
- Everyone Communicates, Few Connect
- Everyone is an Influencer
- Fierce Conversations
- From Social Media to Social Ministry
- HBR Guide to Dealing with Conflict
- HBR Guide to Persuasive Presentations
- How the Way We Talk Can Change the Way We Work
- How to Deliver a TED Talk
- How to Design and Teach Workshops that Work Every Time
- Lead With a Story
- Made to Stick
- Make Your Idea Matter
- Making Conversation
- Marketing for Dummies
- Marketing Plan Handbook
- Master Presenter
- Nicely Said: Writing for the Web with Style and Purpose
- On Communication
- One Hour Content Plan
- Presenting Virtually
- Problogger
- Rethink Communication
- Six Strategies for Effective Church Communications
- Social Media Marketing for Dummies
- Sticky Branding
- The Connected Church
- The Digital Cathedral
- The Discomfort Zone
- The Exceptional Presenter
- The Exceptional Presenter Goes Virtual
- The Lost Art of Listening
- The Pin Drop Principle
- The Power of Visual Storytelling
- The Skilled Facilitator
- The Story Advantage
- The Storyteller's Secret
- Thriving Through Ministry Conflict: A Parable on How Resistance Can Be Your Ally
- Writing for the Web
VIDEOS worth watching
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