Unlocking Potential
Coaching is more than a conversation—it’s a catalyst. The book Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, and Organizations distills coaching into four essential themes—trust, potential, commitment, and execution—and seven powerful skills:
- Build trust
- Challenge paradigms
- Seek strategic clarity
- Execute flawlessly
- Give effective feedback
- Tap into talent
- Move to the middle
1 | Coaching impacts one's mindset, heart, and behaviors
Great coaching doesn’t simply solve problems—it reshapes people from the inside out. Clients shift how they think, feel, and act. They begin imagining a life rooted in possibility rather than limitation. Ask yourself:
Coaching begins with belief—your belief in the client and their belief in themselves.
- What do I want for the people I coach?
- Do I truly believe in their gifts and potential?
- How can I help clients name their yearnings and step into their strengths?
- What am I learning about unlocking human potential?
Coaching begins with belief—your belief in the client and their belief in themselves.
2 | Coaches move people from one level of performance to another
Coaching is about elevation. Every client is at Point A, longing for Point B. A great coach helps them define that next level and chart a path forward. Reflect on:
Coaches help clients connect the dots between who they are and who they want to become
- What does their ideal family life, friendships, fitness, or finances look like?
- Where are they stuck—and why?
- What past patterns of success might help them move forward?
- What blind spots keep them from seeing a better way of being?
Coaches help clients connect the dots between who they are and who they want to become
3 | Being a great coach is a choice
Coaching mastery doesn’t happen by accident. It’s cultivated through intention, repetition, and reflection. Great coaches choose to be great. Consider:
Mastery is a decision you make daily.
- How can I be fully present and client-centered in every session?
- What needs to change in my preparation rituals?
- What insights stand out from my recent coaching conversations?
- How do those insights help me improve my craft?
Mastery is a decision you make daily.
4 | Great coaches build trust, gain commitment, and help clients execute
Trust opens the door. Commitment keeps clients moving. Execution turns dreams into reality. Ask yourself:
Coaching thrives when trust is strong, commitment is explicit, and follow-through is supported.
- Which of these three do I do best?
- Which one needs attention?
- Who can coach me to grow this skill?
Coaching thrives when trust is strong, commitment is explicit, and follow-through is supported.
5 | The only kind of commitment that lasts is internal commitment
External pressure doesn’t create lasting change—internal conviction does. Reflect on:
And a big one:
Over-functioning undermines growth. Let the client own their journey.
- How do I help clients build authentic commitment?
- How do I create urgency without adding pressure?
- How do I discover what a client truly values and cares about?
And a big one:
- How do I avoid wanting their transformation more than they do?
Over-functioning undermines growth. Let the client own their journey.
6 | You're not coaching unless there's execution and accountability
Clarity without action is wishful thinking. Coaching turns vision into movement.
Try asking:
Accountability is not pressure—it’s partnership.
Try asking:
- “On a scale of 1–10, how energized are you about this future?”
- “If it’s not a 10, what would make it more compelling?”
- “What pace of progress feels right for you?”
- And if progress stalls, explore it with curiosity—not judgment.
Accountability is not pressure—it’s partnership.
7 | Giving feedback accelerates transformation
Thoughtful feedback sparks awareness and helps clients see what they couldn’t see before. Ask yourself:
Feedback is powerful when it elevates, not critiques
- Does my feedback amplify awareness, choices, and opportunities?
- Do clients experience my feedback as a gift?
- Can I offer observations free from judgment or ego?
Feedback is powerful when it elevates, not critiques
8 | Ailing organizations are often blind to their faults
Dysfunction becomes normal. Mediocrity becomes acceptable. Urgency disappears. Coaches help clients see what they’ve stopped noticing. Explore with them:
As John Gardner wrote:
“They are not suffering because they cannot solve their problems but because they cannot see their problems.”
- Where is “good enough” no longer good enough?
- What dysfunctions have become normalized?
- Do they have the right people in the right roles?
- Are the real issues about people, process, priorities, or passion?
- How can they expand their vision of influence and impact?
As John Gardner wrote:
“They are not suffering because they cannot solve their problems but because they cannot see their problems.”
FINAL THOUGHT
Coaching is the art of helping people see more, believe more, and become more. The skills in Unlocking Potential are not techniques—they are commitments: to human possibility, to courageous conversations, and to transformation that lasts.
When coaches embrace these skills, they don’t just help clients grow—they help them rise.
When coaches embrace these skills, they don’t just help clients grow—they help them rise.
QUESTIONS | APPLICATIONS
- Which of the eight themes resonates most with you right now?
- Which of the seven coaching skills do you most need to strengthen?
- Who is helping you unlock your potential?
- What habit could you add this month that would elevate your coaching?
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20 Comments
I really am intrigued by #3 - being a great coach is a choice: it gives me hope and energy to read more, ask more from colleagues and have confidence that I am growing into a great coach!
I want to pay close attention to giving feedback - I have learned the techniques but am convinced that the way I bring it is so important and should be individual adapted. I am lucky to have an almost MCC coach who offered me 6 sessions for her learning journey and she is unlocking more potential!
Janny, I was totally struck by that phrase as well--not born or made, but choosing every day!!
I think that this post really broadened my focus. I fell as though at this point in my coach training, I am so focused on the nuts and bolts that I haven't stepped back to see the wider view. For me, points 1 & 2 were really helpful in considering what intention I am bringing to my role (#1) and being aware of the client's context (#2). As I think of the last question (What's one habit you could embed into coaching that would help unlock your potential? ) my first instinct is curiosity. Just the other day, while doing some coaching, I had to intentionally put aside my ideas for the client (fixers anonymous!!) and instead listen and learn from where they saw themself needing to go. By pushing aside my own ideas and learning to be curious about the client's wisdom I think i could really reach the potential I think I do have.
Oooooh, Becky! I LIKE that! "By pushing aside my own ideas and learning to be CURIOUS ABOUT THE CLIENT'S WISDOM, I think I could really reach the potential I think I do have." I understand curiosity, but being curious about their wisdom is not something I have considered. I like that! Thank you! (fellow member of fixers anonymous) ;)
I believe for me is to know that the personal commitment. If my client has invested money and time to meet with me, I would like to see that they are willing to go through a (sometimes difficult) transformation so they can achieve their goals.
I think for me challenging paradigms would be a skill that I need to develop further. I can tend to jump into conclusions and/or assume things, so I need to pause and clear my mind to continue moving forward.
My best friend Laura is helping me unlock my potential and my supervisor. I think I am beginning to listen actively, specially in one on one conversations. The more I practice, the more helpful will be for coaching.
Oh, the JOY of transformation!! YES! Totally agree!
I haven't really considered that part of the coach role is to help solidify the client's commitment. I've always 'assumed' their commitment - but it makes sense a) not to assume and b) that their level of commitment might not be at the level I'm expecting, which could also impact length of time for coaching, etc.
The co-hort has been great accountability - and is right now pushing me to consider if I am truly listening with curiosity or listening to 'consult' (which is my natural tendency.).
Right? I hadn't thought of that either. I also kind of figured that if a client is paying for coaching, there would be at least a financial motivation for follow through. But alas, I see people in Reiki who really have no desire to do the work required to heal, so ......... I can see where it's possible that a client would not have a burning desire to make changes.
I think the most important -- and often the most pressing -- theme for me as a coach is that coaches move people from one level of performance to another. As a Reiki Master Practitioner and Teacher, I regularly encounter people who are struggling with the results of not moving to a higher level of performance. When that manifests as a physical issue, it can interfere with their quality of life. Helping people move to a new level of performance literally helps facilitate healing in body, mind, spirit, and emotion.
The coaching skill I need to develop more fully is recognizing that I cannot want something for someone more than they want it for themselves. Intellectually, I know this. My heart sometimes forgets.
I am blessed that a friend/colleague in ministry *and* Reiki is *also* taking ICF training in coaching, and we are exchanging coaching hours. She has been helpful in helping me unlock my potential, but I've also been blessed to have a couple of hugely influential people over the course of my life who have also served in that capacity. I am incredibly grateful for that. Furthermore, the coaching practice in class is helpful. All of our classmates are kind, caring, and compassionate coaches who support and listen actively and ask powerful questions that lead to positive outcomes.
I plan to start reading at least one coaching book each month to help unlock my coaching potential.
"I cannot want something more than they want it themselves." Naming this and living into it are two very different things especially for those of us in ministry who care so deeply for the people we work with. This will be difficult in our coaching as we help the clients discover what they need and whether they choose to move into the forward steps they determine. This will require the coaches to let go and trust the client!
The Commitment piece stands out to me. As Darren notes, I assume if someone asks me to coach them (particularly if they or their organization pays), they are committed, or at least, they want to be. But vocational ministry has shown me that people may come to see a ministry leader for a few different reasons - to be heard, counseled, or empathized with, but not necessarily because they are committed to growth or change.
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I want to grow in creating commitment in individuals. I may believe in the person and want great things for them. But it's challenging when they approach the conversation with ambivalence or a learned helplessness. Then I feel like I'm pulling them rather than pushing them.
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What Stephanie writes about needing to grow in challenging paradigms, not jumping to conclusions, or assuming things resonates with me. I try to fight against these tendencies.
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I'm learning quite a bit from our weekly coaching classes. The cool thing I observe is that everyone can be themself while coaching effectively. One does not have to become a different person (personality) in order to coach another.
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Internalizing and memorizing the most effective questions will help unlock my potential because they will become second nature.
I like #6- execution and accountability. I think seeing people taking the next best step, even if it's small, takes me a long way in knowing that I'm helping people move past challenging mindsets and toward a preferred future.
The reminder not to assume commitment is helpful. I would have assumed that if they were seeking coaching, they were committed to the process. But its also likely that the idea of coaching sounded better than the actual work involved. Once in the session to check in on how committed they are the work is important. I like the scale question and asking what they can do to move closer to full (10) commitment. If they aren't fully committed, it will miss a huge part of what makes coaching unique - forward movement.
The other part that stands out for me is to ask for permission to give feedback. As I continue to distinguish between what it means to be a coach versus a counselor or mentor, giving feedback is one place where I have tended to shy away. There is value in giving feedback as long as it increases client awareness and doesn't hold judgment. I wonder how many clients would be comfortable saying NO to your ask about giving feedback? Establishing trust and openness will really help with this.
"The only kind of commitment that lasts is internal commitment" is a skill that I need to consider more and to continue to develop. I often wonder how to engage the things that really connect clients to the motivating factor to get them to actually move.
Coaching is in many ways helping people and teams level up. I do think that I'm especially excited to help with how "ailing organizations are often blind to their faults." I've been there and perhaps still am at times. I'd like to ask questions no one is asking to help them uncover new steps they aren't yet taking.
One thing I need to work on is realizing I can't want it more than they do. This means setting down my assumptions and engaging in active listening. Thankfully, my home church is good at helping with this and holds me accountable to stay humble. Plus, I've had some super influential people in my life that have helped me grow.
I'm leveling up myself by listening to some good podcasts on these topics.
Which of these 8 themes is most important or pressing for you as a coach? While they are all important, without trust, you can't be vulnerable and move forward. Focusing on developing a healthy and safe client/coach relationship is key.
Which of the 7 coaching skills do you need to pay attention to or develop? I need to let go of needing a tangible "to do" at the end of each session. Being more present with the person and coaching the WHO, not the WHAT is a skill I am still developing.
Who is currently helping you unlock your potential? My coaching "quad". As we practice coaching each week, we are open, honest, and encouraging. We nudge each other to continue to improve our skills.
What's one habit you could embed into coaching that would help unlock your potential? Using Appreciative Inquiry and providing more positive feedback would help me move from a "here's the problem" to "here are some solutions" mindset. I easily get stuck in the negative and need positive motivations and reminders.
The most important theme for me currently is the theme around commitment. Specifically in how to help a client find the unique internal motivation that works for them and to not be demoralized to the point of giving up when it takes some time to figure out what that is. It is easy to make promises to ourselves based on great intentions and very disheartening when we don't fulfill them. I want to help people escape the oppressive structures that come out as "shoulds" and instead create goals that are exciting and motivating to them because they align with their values and purpose.
I always liked the concept of "You're not coaching unless change happens." I keep that in the back of mind because I acknowledge that a client brings me along their journey to facilitate change. I am fulfilled when my client is fulfilled and when they have actionable steps to achieve their goals.
I was curious what the author of the book you referenced meant by "Move to the Middle". I also was curious about "Execute Flawlessly". I have worshiped at the altar of execution in the past, and today I much less enamored with it. I am not sure the point for church folks who are doing mission and ministry to do those flawlessly. Maybe they could be doing them fully based on whatever call they have. I am not sure the things church folks do are "supposed" to be all that great - just faithful.
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nI was pretty taken by Jim's point the only lasting commitment being an internal commitment. This seems true for me and I believe it is true for a lot of other folks. That seems to mean that as coach that I do not "motivate" or "create commitment", but instead connect the client to the desired commitment that is already (or even instrinsically) there.
I am struck by #8: Ailing organizations are often blind to their faults in part because I have congregation that continually states that it's good enough. Organization more so than individuals fight to remain in a sense of stability. The question: Are the most pressing problems related to people, process, priorities, or passions? was powerful to ponder. What part of the system is faulty or disfunctional? Helping the organization pull apart the problem and begin to look at each individual piece creates a new awareness.