Wednesday morning Apple launched the new iPad. Following their announcement, Apple’s home page looked like the picture here. Please note that Apple deleted all unnecessary content that might distract people from focusing on the new iPad.
I think congregations could benefit from eliminating the “noise” that prevents people from focusing on what matters most. This assumes that we’ve already decided what really matters such as a congregation’s mission, vision and values or perhaps key messages such as “home is church too” or that “faith formation is a lifelong adventure”.
When writing we need to think proverb rather than novel. We need to use metaphors rather than lengthy narratives. We need to connect with the heart as much as the head. We need to inspire as much as to inform. We need mission statements that can fit on the front of a t-shirt and can be readily repeated by everyone. And we need to remove the forest so people can see the trees.
1. What do you want people to know, remember and repeat?
2. What “noise” gets in the way of people hearing these primary messages?
3. What might you do differently to make your messages more memorable?