What’s Your Main Message?
As I’m preparing to lead a webinar on “How to Communicate Your Vision” this week, I’m reminded of how important it is to make our primary message meaningful and memorable. How do we make it stand out among all the messages we hear every week so people aren’t hunting for the key message like we do in a Where’s Waldo picture. We might begin by asking, “Is our mission and vision crystal clear?” We might consider how frequently the main message is reinforced during worship, activities, websites and publications. Realizing that “less is sometimes more,” we might reduce the “information clutter” in our words, websites and publications that get in the way of the main message.
What do you do to ensure that your main message is heard, understood, and passed along to others?